Exercise 1

A. Listen to radio commercials for three different businesses. What are two special features of each place?


Fitness For Life

Beauty To Go

Like-New Repair Services









B. Listen again. Complete the slogan for each business.

1   “Fitness For Life, where …………………………………….. .”

2   “Beauty To Go. When and where you want, beauty ……………………………………. .”

3   “Like-New Repair Services. Don’t let your phone ……………………………………. .”

Answers & Audioscripts


Fitness For Life: free personal trainer for 21 days; qualified trainers; state-of-the-art fitness equipment; dynamic group classes; nutritional guidance

Beauty To Go: they go to your house; they bring all the equipment and products with them; you only have to go to their site and select what you want and where you live; they’re cheaper

Like-New Repair Services: they diagnose the problem for free; if they can’t fix it, you don’t pay for it


1   “Fitness For Life, where you come first.”

2   “Beauty To Go. When and where you want, beauty has never been this easy.”

3   “Like-New Repair Services. Don’t let your phone slow you down.”


Fitness For Life

Announcer:   You said you’d start working out next month, right? Or after you finish that big project at work? Did you know that you can make something a habit in 21 days? Take our bet at Fitness For Life. Sign up for one month and we’ll throw in a personal trainer for your first 21 days. That’s right, your own personal trainer free for 21 days! People love Fitness For Life because of our qualified trainers, state-of-the-art fitness equipment, dynamic group classes, and nutritional guidance to start eating and feeling better as soon as possible. Fitness For Life, where you come first.

Beauty To Go

Woman 1:   So what time are we meeting for dinner tomorrow?

Woman 2:   I don’t know if I’ll have time! I have to go to the hair salon after work. And I have no idea when I’ll get home because traffic has been horrible lately. I wish I had a good beauty salon closer to home.

Woman 1:   What about Beauty To Go? They go to your house!

Woman 2:   My house? But I don’t have all the equipment and products.

Woman 1:   No, they bring everything with them. Just go online to their site, select what you want, where you live, and the time you want them there, and that’s it! The professionals are amazing!

Woman 2:   What a great idea! But isn’t it expensive? I mean, since they come to me with all the supplies, they must charge a lot.

Woman 1:   Not at all. Since they don’t pay for a fancy hair salon, they’re actually cheaper! And you can’t beat the convenience! They even brought magazines for me to look at while they did my nails.

Announcer 2:   Beauty To Go. When and where you want, beauty has never been this easy.

Like-New Repair Services

Announcer:   Cracked screen? Slow camera? Short battery life? You depend on your smartphone every day to live your life. So why should you let it slow you down? But don’t go buy a new smartphone! Let trusted repair technicians at Like-New Repair Services fix your phone for a fraction of the cost. We’ll diagnose the problem for free. And if we can’t fix it, you don’t pay for it. So what have you got to lose? Like-New Repair Services. Don’t let your phone slow you down.

Exercise 2

A. Listen to a career coach discuss some factors necessary to work for yourself. Write down the three factors that you hear



Why is it important?










B. Listen again. In your own words, write why each factor is important.

Answers & Audioscripts

Parts A and B

1   knowing your field; research is knowledge and knowledge is power; if your clients trust you, they will come back to you

 networking; you never know who may be a potential client

 establish small goals every week; you’ll accomplish the goals and make progress


Woman:   Many of us dream about working for ourselves.

No boss, working at home . . . sounds great, right? It is, but it’s also difficult. You’ll work harder than you ever have and not only that, a lot of it will be for free. What do I mean? The first factor in your success is knowing your field. I’m talking about becoming an expert in your type of work. Know your competition. Be ready to explain why you are better than them. Learn how potential clients can find you. Be on every site for freelancers in your field. Remember: Research is knowledge and knowledge is power. If your clients trust that you know what you’re talking about, they will come back to you.

Have you ever heard the saying, “It’s not what you know, but who you know”? Networking is everything! Sure, it’s important to have a strong online presence, but never underestimate the people you already know. I’m talking about old colleagues and bosses, family, friends, acquaintances, neighbors. These are people who know you and often know your work. You never know who may be a potential client.

Feeling overwhelmed yet? That’s OK! And that’s why it’s so important to establish small goals every week. You have a lot of work to do. The third factor in your success is organizing all of your work into small goals, or realistic tasks. Don’t write down a goal to “learn about competition.” Find out the names of three competitors and find out all you can about those three. Goals should be realistic. Only then can you accomplish them, make progress, and be a successful freelancer!

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